Archive for May, 2010

Sheer Vertical Blinds For Privacy

Sheer vertical shades combine the formal look of drapery with modern technology and ease of use. They can be folded up much more easily. The vanes of a vertical blind are combined with a sheer fabric to give two layers of privacy and light control. The vanes can pop open like a normal vertical blind while the fabric provides an additional layer.

Sheer vertical blinds are a great choice for bedrooms because of their added privacy, while the sheer fabric layer brings an element of intimacy and romance as the sun softly filters through. Sheer verticals can also be used as a classy way to build an interior wall. They combine the permanence of a vertical blind with more privacy settings. You can have the blinds open in the day to let light in, or shut out everything altogether.

The fabric of a sheer vertical shade provides a dimension of visual elegance. The soft folds of the translucent fabric diffuse sunlight while still providing a view. The view out a sheer vertical blind is like a soft illuminating moon. These blinds are the perfect finishing touch to a beautiful bedroom window.

A great design idea is sheer blind shrouded hallways. Especially if the hallway is glass cased, your blinds will allow you to go from a flowy, cozy look to completely open and sunny. They are great for areas like the hallway where people are not going to gather and lean up on them. What makes fabric vertical blinds great is their delicacy and intimacy. This means that these blinds are a little more fragile and specific in use than just a set of aluminum blinds.

Coloring the sheer cloth can also add a splash of color to the room as the cloth filters the light. The fabric will stop the visibility of shapes inside a room, while still allowing enough light to see. A fine eggshell or white will let in the most light, while darker colors add mystery to the home. Dark reds or coffee colors add an autumn theme to the home. Sheer fabrics will never completely block the sun.

That is why they are married with a vertical louver system. In nurseries or other rooms you would like to black out completely another choice for window coverings may be appropriate. Busy households with lots of traffic and children are also not ideal for vertical blinds because the cloth collects dust. The modern materials these blinds are made of are tough, but fabric still stains and tears easier than say a wood blind. If you get a cordless sheer vertical blind it will be safer, and filter light while still allowing a view outdoors.


Ways to Use Your Outdoor Living Space

The outdoor living space within the house is a place that can be utilized and decorated in several ways. It is a part of the house that can be set up as a part of a beautiful landscape, but with the sense of a living area at the same time. One can incorporate a number of ideas to make the outdoor living area productive and attractive at the same time.

As you decorate your rooms within the house with various colours of emulsion paint or with designed wallpapers, the outdoor living space can also be decorated and adorned. The outdoor living space has plants, and one must paint the place with the appropriate colours, suiting the variety of plants placed there.

Amongst plants and natural landscape, the outdoor living space can be a source of wading away all your stress if you employ the right kind of wallpapers or paints. For instance, the flower colours in wallpapers can be used to employ a relaxing nook intended for meditation. This would be different from the colours used for play areas or other sections of your house.

The area can also look spacious and large in expanse, depending upon the colour scheme. Pastel colours help the place look wider, whereas dark colours make it look dingy, and they would also collide with the colour of the plants.

Coming to the floors of the outdoor living space, the floors should be of grass or the alternative ground cover called clover. The green effect on the floor will enable a fresh feel around the place and lighten up the atmosphere.

The walls on the other hand must have a variety of fences to give the indoor space an outdoor look. One can make use of formal and informal hedges to adorn the walls. The lattice screens and the various designed fences will give the artificially created effect of the garden, a more natural look.

The ceiling is an option in the outdoor living space. They will create an effect of the area being enclosed and covered. The lawn umbrellas and the decorative lawn canopies are a very good option, when it comes to giving the ceiling an overall entirely new look. These will keep the place cool and retain the freshness of the plants, kept within the outdoor living space.

Thus, the outdoor living space can be kept as an area for pure refreshment and energy booster. The place, if decorated in such a way, will give you the opportunity to get away from your stress and have a divine experience amongst natural vegetation. The place will be refreshing and it is available within the house. The residents will not have to leave the house premises to gain fresh air; it will be available within your own area of living.


Silver Candle Holder – A Touch of Class to a Common Household Decoration

A silver candle holder can be a lovely touch to most any decor. You can easily find a style that fits in with your personal style. They are lovely reminders of by gone eras, and can be quite the conversation piece.

They come in all shapes and sizes and can be purchased brand new or an older antique model can be purchased. A good quality set can last a lifetime and beyond and can easily join the ranks of heirloom.

One of the most common accessories you will find in a formal dinning room is long tapered candles. There is no better way to display these candles than to use a silver candle holder. They are timeless and elegant decorating options that easily dress up any table or side bar.

Many folks use tapered candles in groupings with other sized candles. These groupings can be spotted in many different shelter magazines as an easy way to add a decorator touch to your table.

These types of decorations are not limited to the dinning room they can be used to decorate any shelving area or even a fireplace mantel. They are also quite fetching in the bedroom to add not only style but a bit of atmosphere. This particular style candle is probably the most popular.

Pillar candles are much thick candles that can also be used with silver candle holders. They are usually also displayed in unique groupings to add some interest to the table in a dinning room or shelving.

Votive candles are the short round candles that get their name from the period when they were used in worship in many churches. Typically the silver candle holder used for this type of candle is more of a small dish or saucer that the candle sits on. These types look lovely sitting in the bathroom on the tub surround or on the bathroom vanity.

Decorating the home can be some what exhausting but using the proper tools can be inexpensive and easy. Using silver candle holders to decorate is an inexpensive way of decorating all types of surfaces through out the home and adding a nice lighting touch. They are available in a variety of sizes and shapes, and can easily fit into any decor.

Most people have seen or already own a silver candle holder, and there is no denying that these are some of the most stylish candle holders on the market.

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Marketing Ideas For Realtors – Not Your Typical Open House Prospecting

Think like one of your prospects for second: would you be more likely to follow up with a Realtor or agent who hands you a business card and flyer OR one that hands you a stunning, hi-resolution DVD with animated listing pictures as well as video clips portraying him as a top producer?

Let’s talk about using video and dvd’s at open houses, the Shiloh Street University way, so you can capture a boat load of leads.

For you, the Realtor or agent, the goal of the open house is to generate leads. It’s a marketing time for you. The seller may think you’re just trying to sell their house but that’s only half the goal, right? You’re trying to capture buyer and seller leads for your business. You don’t care which ones they are, you just want them!

So with this marketing technique, you can use the same DVD for both types of prospects; buyers and sellers. It makes life easier for you so you’re not making different marketing videos for different prospects. And this DVD isn’t going to be your typical “virtual media tour” that you’re used to. This sucker is going to make your prospect’s jaw drop.

With regular virtual media tours on DVD, they bring you through a home picture-by-picture; not much text, animation, video clips or music. It’s basically just a slide show of pictures, right? It’s a decent marketing tool and definitely better than just a boring listing flyer. But what you can do, with a few video software companies out there, is spice up the video An example would be Animoto.com.

You’ll throw all your listing pictures into the marketing video as usual but you can add……

  • video clips of the beach, just like the video on the right side of this page.
  • clips of the city at night, if you’re selling an urban home or condo.
  • video that’s shot looking out of a plane, flying over corn fields if you’re selling acreage in the sticks.
  • your own flowing text and captions to enhance the prospect’s experience.
  • the right music that will sell that house before lunch time.

(Most of these companies already has these clips, images and music for you, by the way).

Think about the emotion you will create in your prospect. Include images and video clips that will inspire that for them.

People don’t buy “rationally”, as much as we rational folks would like to think. Buying is all about emotion, as you already know as a Realtor or agent. Inspire that emotion in your prospect and they’ll act accordingly.

It’s like creating a mini motion picture for your prospects. Imagine what that’ll do, not just for selling your listing but for building and marketing your personal brand and reputation as a Realtor or agent.

In addition to trying to sell them on the particular listing you’re holding open, you’ll want to use the 2nd half of the video to include images and video clips that convey YOU; your brand, your reputation, your image.

If they don’t end up buying this house, you want to sell yourself so they use you on the next one. The same principles apply here as they did when trying to sell the house in the first half of the video. It’s all about images, video clips, scenes and music that create that emotion in your prospect.

From a brand standpoint, having a high-quality, unique video enhances and solidifies your image beyond what almost every other media can do.

Think about the movie industry. It’s like a “bajillion” dollar industry, right? People pay big bucks to go to the movies because they love stories. They love the emotion that goes along with watching a movie.

Books don’t give the user that same experience. Radio doesn’t either. But when you add words, images and sound together, like a movie does, it moves people. That’s what you can create with a DVD like we’re talking about.

Where do you think prospects will rank you among all the Realtors or agents they’ve had brief contact with after they watch a DVD like this? Far higher than the last guy, who handed them a business card and smooth talked them as if they just walked up on a used car lot.

If they haven’t chosen a Realtor or agent to work with yet, who do you think burnt the best impression in their minds? YOU. Without a doubt. This will put you so far above every other “business-card-handing-out-Realtor” in your area. They’ll all be trying to catch up to you.

And at the end of the video, just as with any other marketing piece, tell them what you want them to do. Throw in your website address and phone number. Add some text about giving away something for free if they go to your website and fill out the “opt-in box”.

When you hand out the DVD let them know there’s some kind of freebie offer at the end, so they’re enticed to watch the whole video. Curiosity never hurt anyone.

I hope this marketing idea made sense. I feel like my words aren’t conveying the power of what this marketing tool can do for your brand and lead generation. But it’s the best I can do so it’ll have to do. Just watch some videos from Animoto again and you’ll get the idea. Animoto.com would be a good place to start for ideas, for sure.

Now go start burning some DVDs with Animoto and find an open house to hold!

Josh F. Sanders is a Real Estate Broker and the Founder of Shiloh Street University in Seattle, WA, an online marketing school designed specifically for Realtors and agents.

SSU’s purpose is to “Create Wealthy Agents through World-Class Marketing” by providing step-by-step video marketing tutorials, lead-generation lessons, tips, articles, recommended marketing vendors and much more.


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